"Damm the torpedoes...full speed ahead" is an old adage from the Second World War... it shows courage and convection that the game plan was right and even if things are on going to plan, we will win.
This is what Jeff Immelt is asserting. He is a TRUE believer that his GO BIG, GO GLOBAL, PORTFOLIO GAME PLAN is right and will succeed.
Based on my 40 plus years, as a strategist, successful consultant and ardent student of strategies and GE, I have great concerns about this "macho" style. It is true that GE has a very diverse and in many cases strong portfolio and competitive position. But I still believe that the company is too complex and subject to too many unique and possibly unattractive situations.
I still recommend that the company stop its growth for growth sake approach and refocus, get smaller, less complex and invest in winners....this is the essence of the strategic leadership that has made the company successful in the past... it still gets down to LATIN...right LEADERSHIP, willingness to ADAPT... having a strong, deep TALENT pool, INFLUENCING the key stakeholders, by meeting expectations and having realistic and viable NETWORKS and programs.
Bill Rothschild, author of THE SECRET TO GE's SUCCESS, the only comprehensive, objective and insightful assessment of GE's successes and failures and what we can learn from them.
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